When you decide to start a business, like everything else in life, everyone around you has an opinion on what you should and shouldn’t do. Mostly it’s in good faith and the ideas and rulebook can sometimes be overwhelming. I am happy to share my top 5 do’s and don’ts that can take you through that very lonely beginning:
1. Give your business 100% of your time. While you may be the entrepreneur and not the technical expert, learn as much as you can from every person who has a role to play in your business. Be present, pay attention.
2. Learn to delegate. Your business is you baby; you almost want to take it home with you at the end of the day. However, you must learn how to trust your team and teach them their deliverables and your expectations, and let them run with it. They will make mistakes yes, but they will learn better if they execute by themselves with your guidance.
3. Deliver your promise. Whatever you say you will deliver to your clients and customers, you must deliver. Whenever you fall short, you must apologize in advance, not shortchange.
4. Be open to suggestions and correction. Nobody will ever start a foolproof business. Even multinationals have improved their brands over and over. Yes, your business plan was solid; nevertheless, be open to what especially your staff and clients have to say. Improve on what you need to, get rid of what you must and maintain what works.
5. Be passionate. Run your business like your life depends on it because seriously, your life actually depends on it. It’s your investment, your time, your hard-earned savings or painfully repayable loan – your life depends on it. Passion exuberates results. Be passionate.
(Look out for next post for my Top 5 Don’ts)